1/23/2024 0 Comments Green ford emblemIt’s believed that the inscription was inspired by the signature of Henry Ford.įord Logo Color: The Ford logo design has long been synonymous with the deep royal blue shade, which has made it world-famous. The Ford Motor Company has always reiterated the importance of recognition, tradition, and style and has only made minor alterations to the logo throughout its long, successful history.įord Logo Font: The famous Ford inscription is rendered in a custom font, which is very similar to the Ford script font, as well as the sleek and stylish Neville Regular and Fabiola Script. The oval includes the famous and classy Henry Ford signature. The Ford Logo Design Elementsįord Emblem: The Ford emblem is a flat oval shape designed in several hues of white and blue. This has provided easily recognizable and reliable branding for all of Ford’s products, facilities, and plants worldwide. Since 1979, all Ford vehicles have been identified by the silver and deep royal blue oval. While used regularly on company correspondence, the oval emblem wasn’t used on Ford cars again until 1976. With the famous deep royal blue backdrop that you know today, many vehicles spotted the logo until the late 1950s. In 1927, the new Ford Model A became the first Ford car to feature the oval as a radiator emblem. Originally created to symbolize lightness, speed, stability, and grace, the Ford logo design was dark blue or orange and bore the phrase “The Universal Car.” The founder disliked the logo, and it was swiftly jettisoned. 1912: Universal Carįord briefly ditched the oval emblem and replaced it with a winged triangle emblem. But the Ford cars and correspondence kept using the Ford inscription until the end of the 1920s. The company used this design to identify dealerships in Great Britain mainly. This oval advertised Ford as the “epitome of reliability and economy.” 1911: Distinctive Ovalįord designed the distinctive oval logo by combining an oval with the Ford inscription in 1911. They were the precursors to the first Ford Motor Company in the UK. In 1907, British agents Perry, Schreiber, and Thornton introduced the Ford oval emblem. In 1909, the Ford inscription emblem was patented in the United States. This Ford logo design was plastered on all Ford models up to 1910 when the inscription was again revised to the version that’s still being used to date. In 1906, a more advanced form of the Ford inscription came out with long-tailed letters “F” and “D” and was dubbed the “winged script.” Ford designed the car’s first logo, complete with a very fashionable art nouveau border. However, the first car produced (the Ford Model A) got special treatment. The inscription emblem traced its origins to Ford’s start when Henry Ford’s assistant engineer came up with a stylized variant of the phrase “Ford Motor Company.” 1903: Logos and Lettersįord first used the Ford inscription on company correspondence in 1903. The Ford Logo Evolutionįord’s oval emblem is one of the most famous corporate symbols the world over and has been consistently used for over half a century. They all have undergone minor changes, such as making minor alterations to the Ford inscription and making the oval a little rounder. While the brand has had three official logo versions since 1927, they are all very similar to the current version. Twenty-four years after Ford’s inception, the company altered its emblem to a design similar to the one it uses today. From that point on, it has been included in every Ford logo version, but the text has gone through minor changes. The Ford inscription first appeared on the famous Ford logo in 1907. Apart from the famous tale that the Ford logo is Henry Ford’s signature, it was designed by Childe Harold Willis, the company’s first chief engineer and designer. While the company didn’t display the iconic Ford inscription on its first-ever Ford Model A, Ford commonly used it in all company correspondence. Indeed, the first Ford emblem was far more intricate, with a combination of extra text and an embroidered edge. It was, in fact, green and wasn’t rendered in the distinctive text you see today. When the Ford Motor Company was founded in 1903 by Henry Ford, the logo was so far removed from the blue ford emblem customers see today. In the paragraphs below, we’ll take a peek at the history of the Ford logo, its evolution, its design elements, and then go over the history of the Ford Motor Company. And like the company itself, the logo is full of meaning and history. This is a look at the Ford logo and the history of the auto maker.įord is one of the most recognizable brands in the motor vehicle manufacturing industry and boasts one of the world’s most famous logos.
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